Resources Library by ANA

How does your cappuccino feel?

This is a joint supplier/client case history which will discuss methodology and results, review the value of the research in terms of what it contributed to the Mane Flavour Company business and demonstrate how the data was used in contributing to...

Catalogue: Congress 2013: Think Big

Authors: Dominique Delfaud, John S. Pawle

Company: QRi Consulting Ltd.

June 15, 2013

Sustainable research

Sustainability is at the top of all major companies’ agendas, yet it is an issue that tends to get siloed in research into research about sustainability or giving to charity. PepsiCo and MESH Planning are seeking to integrate sustainability into...

Catalogue: Congress 2013: Think Big

Authors: Fiona Blades, Ana Alvarez

Company: MESH Experience

June 15, 2013

The sound of Big Data

This is a joint presentation between SoundCloud and their research agency, On Device Research, who specialises in mobile research.SoundCloud has an abundance of rich big data. To gain a deeper understanding, they add context through a Day in the life...

Catalogue: Congress 2013: Think Big

Authors: Alistair Hill, Nadines Guhlich

June 15, 2013

Communicating on early childhood development

Designing communications campaigns in social marketing is a very complex endeavour. In our case, we sought to see how to communicate to parents of infants that they need to, and can do, more to ensure their child grows up to their full potential. How...

Catalogue: Congress 2013: Think Big

Authors: Christian Bourque, François Lagarde

Company: Leger

June 15, 2013

Uncovering hidden triggers of user generated content engagement

Social functionality has transformed the online news category. sharing via social networks and adding comments to articles creates a new dimension to how people experience current events. For example, readers generate six million comments every month...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research

Authors: Christian Kugel, Curtis Frazier, Joseph D. Blechman

Companies: AOL, Probit Research

November 6, 2012

Porsche research rally

The amount of user-generated content (UgC) in social media is rising constantly. More and more consumers exchange their product and brand experiences using social media platforms. For this reason an in-depth analysis of content in social media seems...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research

Authors: Martin Einhorn, Michael Löffler, Olaf Hofmann

Companies: SKOPOS, Porsche AG

November 6, 2012

The difference between 'less bad' and 'much better'

Conjoint analysis is one of the most important tools in market research, yet it neglects fundamental insights from 'Behavioural Economics' Hence, all conjoint results are subject to two inherent distortions: firstly, linear interpolation fails to...

Catalogue: Congress 2012: Accelerating Excellence

Author: Florian Bauer

September 13, 2012

From Rio to the rest of the world

As economies like Brazil emerge, a seismic shift is taking place in the marketing budgets of global brands, out of developed markets and into those rapidly increasing in wealth and influence. What does this mean for market research? The...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Ana Alvarez, Fiona Blades

Companies: PepsiCo, MESH Experience

September 13, 2012

Next Please: Online game for bank tellers

Using the example of a research project for the CSOB, a leading Czech bank, this presentation demonstrates how a research assignment can be turned into a highly useful, multi-purpose tool benefiting both the client and the bank's customer. Results...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Jan Lajka

June 15, 2012